The kind of help that makes life better has always been reserved for very few.
Executives and wealthy families have had personal assistants for decades. Technology now makes it possible to offer that same quality of help to anyone — at a price that is accessible. We think that should change. So we are changing it.
We are a small team based in Brussels. Four of us at the time of writing — two co-founders, an engineer, and a designer. We started ask Bilou after the fourth dinner in a row at which someone told us they had forgotten to renew a passport, again.
Our north star is straightforward: build the kind of help our parents would actually use. That has consequences for almost every decision — what we build, what we don’t, how we talk to customers, how we charge.
We are not venture-funded, which is a choice. We answer to subscribers, not to a quarterly board.
The choices we made, and the reasons behind them.
WhatsApp instead of an app.
The customer should not have to install anything, learn a new interface, or remember another password. We meet you where you already are.
Warm-formal by default.
Friendly enough to feel human, formal enough to be trusted in front of a doctor or a maître d’. You can change it; we set a default that errs on dignity.
No AI jargon, ever.
You will never see the words “model,” “token,” “prompt” in a message from Bilou. The technology is our problem, not yours.
EU data, EU servers.
Your messages stay in Europe, encrypted at rest. We do not sell data, we do not train other companies’ models on it. You can ask for deletion at any time.
Four of us.
Laurence H.
Co-founder, product
Olivier V.
Co-founder, engineering
Romain V.
Engineering
Victoria V.
Design
For press, partnerships, or a kind word — hello@bilou.ai
For customer questions, message your assistant. It already knows you.
Curious? See how it works →